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anabel bates-correa

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WORK EXPERIENCE

ART DIRECTOR | Rayon Lighting | May 2024 – Dec 2024 

  • Managed and designed artwork for all digital and print collateral

  • Managed and updated company websites

  • Developed the digital archiving system, increasing efficiency by 85%

ART DIRECTOR | The Creative Department | Nov 2018 – June 2022

  • Managed the Optum Medical account brand and created a comprehensive resource library

  • Mentored junior designers and held weekly team meetings

  • Held Adobe XD, Asana, MailChimp, and Optum branding education sessions for all new hires

  • Proofed all print and digital collateral (web banners, websites, Facebook posts, direct mailers, sales and client emails, retractable banners, and magazine advertisements)

  • Created Optum-branded print and digital templates for junior designers

  • Streamlined proofing process, reducing agency-wide errors by 82%

FREELANCE GRAPHIC DESIGNER | Robert Half Staffing | July 2018 – Nov 2018 

  • Designed marketing materials, mailers, and catalogs for an agency client, Astronics Corp.

FREELANCE APPAREL DESIGNER| Law Records LTD. | Dec 2016 – July 2023 

  • Created the top-selling merchandise designs in the band Pepper’s 20-year history

GRAPHIC DESIGNER/ART DIRECTOR | Leg Avenue Inc. | Nov 2012 – Sept 2016

  • Designed all packaging for in-house brands (Leg Avenue, Vixen, KINK, and Seraphina), national retailers (Walmart, Target, and Spirit Halloween), and licensors (Disney, Pixar, DreamWorks, and Universal Pictures)

  • Created and built all new packaging for the tradeshow season (up to 400 SKUs per show)

  • Art-directed photoshoots, conceptualized section cover shoots, sourced fashion models, and retouched product photography

  • Designed a 50’ x 50’ trade show booth, POP displays, marketing collateral, garment graphics, and textiles

  • Conceptualized, designed, and press-checked all high-volume print catalogs and brochures

  • Proofed all new packaging and reprints through print shops in Taiwan, China, and Vietnam 

FREELANCE GRAPHIC DESIGNER | Robert Half Staffing | May 2012 – Oct 2012 

  • Created artwork for POP displays, packaging, trade shows, and print collateral for agency client, RSI Home Products

GRAPHIC DESIGNER | Premier Mounts | Jan 2009 – Sept 2011 

  • Managed company branding for retail and professional-grade products

  • Created artwork for POP displays, packaging, trade shows, and print collateral

  • Reduced POP display printing cost by 72.5%, saving the company $184,344.00 annually

SENIOR GRAPHIC DESIGNER | Kittrich Corp. | Feb 2006 – Sept 2008  

  • Assisted in the development of a digital archiving system, increasing efficiency by 45%

  • Managed and maintained all brand style guides for Kittrich’s multiple brands

FREELANCE GRAPHIC DESIGNER | Robert Half Staffing | Sept 2002 – Dec 2005  

  • Designed marketing materials, mailers, and catalogs for agency clients

ART DIRECTOR | Prudential Lighting  | July 2000 – Aug 2002  

  • Managed and designed artwork for all print collateral

  • Art-directed new product photography for catalogs

  • Press-checked all print catalogs and brochures

EDUCATION

B.S. GRAPHIC DESIGN | The Art Institute of Los Angeles | Sept 1998 – June 2001

  • Cumulative GPA: 3.9/4.0; Dean’s Honor Roll every year

  • Recipient of the Achievement in Film Editing Award

  • Administrative assistant for the academic advisor

H.S. HONORS DIPLOMA | Norwalk High School | Sept 1994 – May 1998

  • Cumulative GPA: 4.0; A.P. Honors

  • Class president of the Puente College Prep Academics program

  • Colorguard captain from 1996–1998 for the Norwalk All-City Honors Marching Band

REFERENCES

JENNY ANDERSON | Designer/Illustrator 314.541.8711 jenny.anderson.stl@gmail.com

SULEMA RENOVA| Sales 562.922.4158 sulerenova@yahoo.com

TRACY MATTSON  |
Account Executive
415.430.8909
tmattson@hl.agency